A new world of building

Introduction

During my time as a Digital Product Design Student Worker at LEGO, I had the joy of helping shape the LEGO Builder app - LEGO's digital companion for building, exploring and co-creating. Working alongside product managers, engineers and fellow creatives, I took ownership of design tasks across the full UX spectrum: planning and facilitating workshops, creating wireframes, prototypes and UI visuals in Figma, and transforming user research into design decisions that made building instructions smarter, smoother and more social. In short: I helped make digital building feel just as magical as snapping bricks together in real life - one iteration at a time.

Key features

What I built

Across the full UX spectrum - from workshops and research to pixel-tight UI in Figma.

1. 01

   Build Together

   Splits a set's instructions into parallel “builder roles” so families and friends construct the same model at once - each on their own device, perfectly in sync. Shared flow, playful teamwork, intuitive coordination.

2. 02

   Smarter building instructions

   Clearer, step-by-step 3D guidance that makes following along smoother - so the digital build feels as satisfying as the physical one.

3. 03

   Browse & discover

   A themed home and set pages - LEGO City, Architecture, Botanicals and more - that make finding your next build effortless.

4. 04

   End-to-end UX

   Workshops, wireframes, prototypes and UI in Figma - turning user research into design decisions that shipped.

Reflection

Designing for LEGO meant designing for play - for everyone from a five-year-old to a parent.

• 01Build Together reframed building as a shared moment: multiple people, multiple devices, one synchronised flow - coordination as a UX problem.
• 02Working inside a beloved brand showed me how much craft and consistency matter when expectations are this high.
• 03I grew comfortable moving from research to workshops to pixel-tight UI inside a large, cross-functional product org.