All work

02 - Vipps MobilePay · 2024

Designing trust into a payments app

A nine-week UX internship on MobilePay - from a flagship feature launch to a cross-city research workshop and a set of high-stakes fixes.

UX DesignMobile AppUser ResearchFigma
MobilePay - UX design
Partner
Vipps MobilePay
Role
UX Design Intern
Period
Aug - Oct 2024
Scope
Features & research

Introduction

MobilePay is the app Danes reach for to move money - and, as Vipps, the same service across Norway, Sweden and Finland after the Nordic merger. I joined the design team as a UX intern with one ambition: take real work from idea toward production on a product millions of people trust with their money. I ran insight sessions and user tests, shipped prototypes in Figma, and worked across disciplines and borders with the wider design team.

Research question

MobilePay's feature set was outgrowing its navigation. As Wishlists and Tap & Go arrived, how could the app absorb new features without losing the clarity people trust it for?

Overview of redesigned MobilePay screens
A spread of the screens I worked on across the internship.

Process

Three projects

I had the freedom to shape my own scope - which spanned a flagship feature, a cross-city research workshop, and a set of high-stakes refinements.

  1. Project 01

    Wishlists & the “Me” page

    Designed a home-screen entry that lets users create a wish in as few taps as possible, and reframed the cluttered Profile into a personalised “Me” hub of user-controlled widgets - absorbing new features without removing anything. Shipped toward the November 2024 Wishlists launch, timed before Christmas to maximise onboarding.

  2. Project 02

    Tap & Go evaluation workshop

    Co-facilitated expert-evaluation workshops (Nielsen & Molich) in Aarhus and Copenhagen with UX Unite, evaluating the in-development Tap & Go NFC wallet - MobilePay's answer to Apple Pay, unlocked when the EU forced Apple to open its NFC chip. Groups scored key screens in FigJam across Usability, Discoverability, Value and Aesthetics, against a clickable Figma prototype.

  3. Project 03

    High-stakes refinements

    Redesigned recipient search in the Send flow after a business was mistakenly sent 18,000 kr in a single weekend - users couldn't tell a company from a person. Using Gestalt principles, I clarified what each result represents. I also made cross-border Groups surface currency-conversion fees clearly, before a transfer is sent.

Results

9 wks
Internship · 2024
Nov 2024
Wishlists shipped
2
Workshop cities
4
Markets - DK·NO·SE·FI

Grounded in

Methods

  • Heuristic / expert evaluationNielsen & Molich, run as a facilitated group workshop.
  • Gestalt principlesClarified high-risk search and fee moments.
  • Information architectureRe-housed features without removing any.
  • PersonalisationA configurable “Me” hub the user controls.
  • Figma & FigJamPrototypes for both user tests and stakeholder buy-in.
Profile page redesigned into a personalised Me hub
Current vs. proposed - the cluttered Profile becomes a personal “Me” hub.
Redesigned recipient search in the Send flow
Recipient search, redesigned to make clear who you're sending to.
Cross-border settlement showing currency conversion fee
Cross-border Groups surface the currency-conversion fee before sending.
Personalised Me hub with stats, cards and accounts
The “Me” hub - stats, cards and shortcuts the user can arrange.

From the internship

A reel from my time at Vipps MobilePay - I'm featured in it.

Reflection

My biggest takeaway was designing under real business constraints.

  • 01The hardest brief - add features to the navigation without removing any - pushed me deep into information architecture and creative prioritisation.
  • 02With dev resources tight, much of my work lives on as ready-to-build proposals - a realistic look at how product teams actually sequence work.
  • 03Working across Danish and Norwegian teams showed me how much the written word carries in a financial UI, especially around fees and trust.

Next

Enhancing the UX of data governance